Privacy Policy
How DayTradingToolkit.com collects, uses, and protects your personal information — written clearly, not in legalese.
Welcome to DayTradingToolkit.com. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and what choices you have. By using this website you agree to the practices described here. This policy should be read alongside our Disclaimer.
01 Information We Collect
Information You Provide Directly
- Newsletter subscription: When you subscribe to The Monday Briefing, we collect your email address. This is stored and managed via Brevo (see Section 3).
- Contact form: When you contact us we collect your name, email address, and message content — used solely to respond to your inquiry.
- Comments: If you leave a comment on an article, WordPress collects your name, email, comment content, and IP address (for spam prevention only).
Information Collected Automatically
- Usage data: Pages visited, time on site, referrer URLs, browser type, operating system, and approximate location derived from your IP address.
- Device data: Screen resolution, device type, and language preferences.
- Cookies: Small files placed in your browser by us and our service providers. See Section 4 for full details.
What we never collect: payment information, government ID, precise GPS location, or any data from users under 13. We do not sell your personal data — ever.
02 Google Analytics
We use Google Analytics 4 (GA4) to understand how visitors interact with our content — which articles are read most, where traffic originates, and how users navigate the site.
Anonymised usage data including page views, session duration, events, device type, browser, and approximate location (country/city level). IP addresses are anonymised by GA4 before any data is stored.
Data processor: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google’s Privacy Policy: policies.google.com/privacy
Opt‑out: Google Analytics Opt‑out Browser Add‑on
Data Transfer: Google may process data on US servers. Google is certified under the EU–US Data Privacy Framework. For EU users this is based on our legitimate interest in understanding site performance (Art. 6(1)(f) GDPR).
03 Email Marketing via Brevo
Our newsletter, The Monday Briefing, is managed through Brevo (formerly Sendinblue) — a GDPR‑compliant email marketing platform headquartered in Paris, France.
Your email address, subscription date, and email engagement data (opens/clicks, used to improve content relevance). We do not store any other personal data in Brevo beyond what you provided at sign‑up.
Data processor: Brevo SAS, 7 rue de Madrid, 75008 Paris, France.
Brevo Privacy Policy: brevo.com/legal/privacypolicy
Unsubscribe: Every email contains a one‑click unsubscribe link. You may also email us directly to be removed.
Legal basis (GDPR): We process your email address on the basis of your explicit consent (Art. 6(1)(a) GDPR). You may withdraw consent at any time by unsubscribing, without affecting the lawfulness of prior processing.
04 Cookies
Essential Cookies
Required for the site to function correctly. These include WordPress session tokens, security cookies, and login state. These cannot be disabled without affecting site functionality.
Analytics Cookies
Set by Google Analytics (_ga, _gid, _ga_*). These help us understand how visitors use the site. Google Analytics cookies persist for up to 2 years.
Affiliate & Third‑Party Cookies
When you click an affiliate link, the destination platform may set its own tracking cookies to attribute a referral to us. We do not control these — please refer to each platform’s privacy policy.
Managing cookies: You can disable or delete cookies via your browser settings at any time. Disabling analytics cookies will not affect your ability to read any content on this site.
05 Affiliate Partnerships
DayTradingToolkit.com participates in affiliate programmes with trading platforms, brokers, and software providers. When you sign up via a tagged link we may earn a commission at no extra cost to you.
- Affiliate relationships do not influence our editorial content, ratings, or recommendations.
- Every page containing affiliate links includes a clear disclosure notice.
- Third‑party affiliate platforms may set their own tracking cookies and collect data per their own privacy policies.
For full details on our affiliate relationships read our Disclaimer.
06 How We Use Your Information
- To operate and improve the website, calculators, and educational content.
- To send The Monday Briefing newsletter (only to subscribers).
- To respond to contact form enquiries.
- To analyse traffic and content performance using Google Analytics.
- To detect and prevent spam, abuse, and security threats.
- To comply with applicable laws and regulations.
We do not use your data for automated decision‑making or profiling that produces legal or similarly significant effects.
07 Data Sharing
We do not sell, rent, or trade your personal data. We share data only in these limited circumstances:
- Service providers: Google (Analytics), Brevo (email), Cloudflare (CDN & security), and our web host — each acting as a data processor under a written agreement.
- Legal requirements: If required by law, court order, or to protect the rights and safety of our users.
- Business transfer: In the event of a merger or acquisition, with prior notice to affected users.
We never share your email address with advertisers, data brokers, or unrelated third parties under any circumstances.
08 Data Retention
- Newsletter subscribers: Retained until you unsubscribe; deleted from Brevo within 30 days thereafter.
- Contact form messages: Retained for up to 12 months, then deleted.
- Google Analytics data: Event data retained for 14 months (our configured setting).
- WordPress comments: Retained indefinitely unless you request deletion.
- Server logs: Retained for up to 90 days for security monitoring.
09 Your Privacy Rights
Depending on your location you may have the following rights. Contact us using the details in Section 13 to exercise any of them.
Request a copy of the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data (“right to be forgotten”).
Object to processing based on legitimate interests.
Receive your data in a structured, machine‑readable format.
Unsubscribe from email marketing at any time, without penalty.
California Residents (CCPA)
California residents have the right to know what personal information is collected, the right to delete it, and the right to opt out of its sale. We do not sell personal information. Submit CCPA requests via the contact details in Section 13.
EU / UK Residents (GDPR / UK GDPR)
You have all rights listed above and the right to lodge a complaint with your local supervisory authority (e.g. the ICO in the UK, or your national DPA in the EU) if you believe we have not handled your data lawfully.
10 Children’s Privacy
DayTradingToolkit.com is intended exclusively for adults. Our content covers financial markets and is not directed at anyone under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data please contact us immediately and we will delete it promptly.
11 Data Security
We implement technical and organisational measures to protect your data, including:
- HTTPS encryption on all pages (TLS 1.2+)
- Cloudflare DDoS protection and Web Application Firewall
- Regular software updates and security patches
- Restricted access to personal data on a need‑to‑know basis
Important: No online transmission or electronic storage is 100% secure. While we apply industry‑standard protections we cannot guarantee absolute security. If you discover a security vulnerability please contact us immediately.
12 Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, service providers, or applicable laws. When we make material changes we will update the “Last Updated” date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
13 Contact Us
Questions about this Privacy Policy, requests to exercise your data rights, or security concerns — please get in touch:
- Email: hello@daytradingtoolkit.com
- Contact page: daytradingtoolkit.com/contact
- Response time: We aim to respond to all privacy‑related requests within 30 days.
This policy should be read alongside our Disclaimer, which covers affiliate relationships, risk disclosures, and editorial standards in full.
Questions About Your Data?
We’re transparent about everything. If something in this policy is unclear, just ask.
